Posted on May 23rd, 2010

I was thrilled today to learn that Élan Marketing Communications was recognized as a Vertical Response Top 500 Company for email marketing results for Q1!

Our stats:
• Rank: 405
• Average Open Rate: 29.52%
• Average Click Rate: 21.29%

I did some research into all the Q1 enewsletter projects created and managed on behalf of clients and quickly discovered that half of all the emails highlighted some type of event (reception, sale, online contest, special promotion) within the content. These emails had significantly higher response rates than the usual monthly news-update email. When the event name was part of the email subject line, the response rate was even higher.

Enewsletters can be effective, affordable ways to communicate meaningful information to customers and prospects. However, if you begin to notice that your click-through rates are stale, consider refreshing your marketing plan with an event. It doesn't have to be fancy, expensive, or even in person - just something your customers and prospects will appreciate.

Send at least 3 event emails to your list: a "save the date" themed email, an email announcing the beginning of the event, and a reminder 48-72 hours before the event. If you're having a contest or drawing, make sure to send a fourth email thanking participants and congratulating the winner.

Finally, spiff up your presentation with professional design if it looks dated. Most of the big email companies include templates that can be customized without having any html or coding skills.

With some creative thought and a little planning and effort, you can take your email marketing to the next level. I'll be working on that, too, as this award has inspired me to set a goal - break the Vertical Response top 100 on the way to #1! With my refreshed insight, I think I've got a shot at it....

by Megan on May 21st, 2010

Updating the website's color schemes is a quick and easy way to add freshness. This time around, I also updated the entire template. Look for updates to the creative and portfolio sections very soon. Hope you enjoy the new style, and feel free to send feedback!

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